EDUCATION & SERVICE DESIGN · NEW YORK AND SHANGHAI
New York Creativity Odyssey
Helping college-bound students find direction through creative exploration
01 / BRIEF & APPROACH
For students from China and Taiwan considering art and design careers, preparation often focused on portfolios and admissions rather than understanding their interests, strengths and future direction. NYCO sought to address this gap through an immersive journey of self-discovery.
The 14-day programme combined four learning modules—Explore, Learn, Create and Discover—within New York City’s art and design community. College and company visits, creative projects, personalised career counselling and portfolio development helped students explore their options while building critical thinking, collaboration and communication skills.
02 / MY CONTRIBUTION
Connecting educational purpose with a sustainable service model
As Partner and Lead Strategist, I co-developed NYCO’s educational venture, bringing together design strategy, service design and education. My work focused on shaping a sustainable service model that connected the students’ learning journey with the venture’s operational and business needs.
Working with collaborators in New York and Shanghai, I helped translate the ambition of supporting informed career choices into an immersive learning programme centred on creative exploration and personal direction.
03 / OUTCOMES
14 DAYS
IMMERSIVE LEARNING PROGRAMME
6 COHORTS
COMPLETED IN THE INITIAL PROGRAMME PERIOD
NYCO secured seed investment from an independent investor and completed six programme cohorts. Developed in partnership with Tangora Communications, the programme was endorsed by Parsons School of Design and conducted at its New York campus.
The venture established an educational offering that brought self-discovery, creative skills and career exploration together for college-bound students from China and Taiwan.
Collaborators: Tangora Communications; Transdisciplinary Design Program at Parsons School of Design; Global Green Leaders Alliance Limited.
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